AICL Communications2022 – 2024
Websites and branding
Core leadership on brand and website projects, alongside print-ready books for corporate clients.
With Epsilon Carbon · Spice Money
About
Umang co-founded Creative Dalaal (now Sonket) and ran its agency side: brand, social, campaigns and films for jewellers, FMCG and D2C brands. As CEO in 2024 he led the studio's creative-talent platform and raised angel funding for it.
Projects with us
View on the Work page →Kanakanjali Gold Mart
Client lead, brand communication and campaignsWebsite, brand communication and campaign planning for a Kolkata jeweller.
Mirae Asset
Brand strategyBrand strategy, campaigns and social, delivered with partner agencies.
Anamika Gold
Strategy and campaignsBrand communication strategy, campaign planning and social media management.
Illuminate
Strategy and campaignsBrand communication strategy, campaign planning and social media management.
Serenity Villas
Strategy and campaignsBrand communication strategy, campaign planning and social media management.
Vicky Jewellery
Client lead and productionProduct photography, videography and brand films.
Serra
Brand identity leadIdentity design and brand communications.
mCaffeine
Client lead and productionAd film produced with our network.
Khadim India
Client lead and productionAd film produced with our network.
Ramdevbaba Solvent
Client lead and productionCorporate film produced with our network.
Classplus
Client lead and productionA documentary series produced with our network.
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Presidency Impex
Business deckA business deck in PowerPoint and PDF. The client used it to win new manufacturing contracts.
INSD Kolkata
Digital marketingDigital marketing for a design institute: SEO and Google Ads.
VR Global Pvt Ltd
Design and developmentWebsite design and development.
Divya Goenka
Design and buildA portfolio website for an architect.
Co-founder, and CEO in 20242020 – 2024
- Led brand communication, campaigns and social for jewellery, real estate, FMCG and D2C brands.
- Produced brand films, ad films and a docu-series with the studio's network of creators.
- Built and trained the content, digital and client-servicing teams, and ran new business through outreach and partnerships.
- Led the creative-talent platform's strategy, fundraising and investor relations, securing angel investment.
Selected projects
Beyond the studioExperience
- Senior Consultant, Content Strategy and ResearchWyatt PrismOct 2024 – Present
- Co-founderCreative DalaalJul 2020 – Present · Kolkata
Strategy, content, design and digital marketing for Indian and global brands, run with partner agencies including Togglehead, Everymedia, Creative Kart and The Digital Pot.
- Chief Executive OfficerCreative DalaalJan 2024 – Sep 2024 · Kolkata
Business strategy, fundraising and investor relations for the studio's creative-talent platform; secured angel investment.
- Associate Consultant, Content Strategy and Client RelationsAICL CommunicationsOct 2022 – Mar 2024 · Kolkata
- Senior Content Strategist, Digital Content and PartnershipsPocket Box OfficeApr 2021 – Sep 2022
Launched the Desi Pop World and Desi Pop Things pages and the D2C site, and ran campaigns with Sucharita Tyagi, Vidya Balan and Subhash Ghai.
- Tax ConsultantErnst & YoungMar 2019 – Dec 2020 · Kolkata
Financial statement and tax analysis, litigation and compliance for clients including Reckitt Benckiser, Coal India and the Tata Group.
- Market Research AnalystAutogram TechnologiesSep 2018 – Jan 2019
Education
- Christ University, BangaloreB.Com Professional, CIMA and Company Secretary (Executive)2015 – 2018
- La Martiniere for Boys, KolkataISC and ICSE2000 – 2015
Work with Umang
Want Umang on your project?
Tell us what you're trying to move. We'll bring in the friends who fit it, and you'll have one point of contact throughout.